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Yikun Jiang

Ph.D. Candidate

Hello! I am a Ph.D. candidate in Economics at University of California, Berkeley. I am broadly interested in individual decisions on digital platforms and how platform strategies enhance user engagement. 

Working Papers

 Dynamics in Online Knowledge Contributions - Evidence from a Field Experiment. (Job Market Paper)

Engagement Dynamics in mHealth, with Uetake, Kosuke, and Nathan Yang. (Under Second Round Revision at Marketing Science)

Victim of Your (Customer's) Own Success, with Yang, Nathan. (Reject and Resubmit at Journal of Marketing Research)

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