top of page
Decorative Objects
Photo 2024-10-13, 15 16 28.jpg

Yikun Jiang

Hello! I am a Ph.D. candidate in Economics at the University of California, Berkeley. Prior to my doctoral studies at Berkeley, I completed my bachelor's degree at McGill University and spent one year as a Ph.D. student in Quantitative Marketing at the University of Toronto's Rotman School of Management.

 

My research focuses on understanding individuals' decisions on digital platforms to inform platform strategies. I combine the design and implementation of large-scale field experiments, causal inference, structural modeling, machine learning, and the analysis of unstructured data to answer research questions.

 

In my job market paper, I design and implement a large-scale field experiment on a leading question-and-answer platform, Stack Overflow, where I experimentally vary the recognition among 12,182 contributing individuals. I present the first field experimental evidence in content contribution decisions that quantifies the relative importance of social motivation versus instrumental motivation with a structural model. Using counterfactual simulations, I then explore platform strategies that encourage contributions. Understanding individuals’ content contribution decisions has important managerial implications for various user-generated content platforms.

Working Papers

Encouraging Online Knowledge Contributions - Evidence from a Field Experiment. (Job Market Paper)

Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?, with Kosuke Uetake and Nathan Yang. (Under Second Round Revision at Marketing Science)

Victim of Your (Customer's) Own Success, with Nathan Yang. (Reject & Resubmit at Journal of Marketing Research)

Ongoing Projects

Several, Available Upon Request

CONTACT ME

  • Black LinkedIn Icon
  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon

Thanks for submitting!

LAWYER & CONSULTANT

Email:

© 2035 By Rachel Smith. Powered and secured by Wix

bottom of page